Presentation software, sometimes called a presentation graphics application, allows users to create a series of words and images that narrate a story or help support a speech or presentation. PowerPoint is a widely-used presentation creation application. With PowerPoint, you can insert links to other files or Web sites, use templates to create a specific look and feel, and use a master slide to put the same elements on every slide in the presentation. The master slide is a useful feature because a company logo can be placed on each slide as a form of branding.